Founder Corey Nussbaum spent years building a fast-growing client-based of HNW travelers, operating as a freelance travel agent under the Smart Flyer brand. 2023 saw a turning point in her number of enquiries, and realization hit that now was the time to strike out alone with a recognized, individual and impactful brand. Aūra ran a brand naming exercise, created comprehensive tone of voice guidelines and crafted a premium visual identity aligned with Corey’s story and the story of Sevven Travel. Our final phase saw the creation of a beautiful and fully optimised website to drive enquiries, featuring a brand video trailer and full website copy.