Aura Studios: strategy and creative for tomorrow’s iconic luxury travel brands

Strategy & creative for tomorrow’s iconic luxury travel & lifestyle brands

You’ve built something the world should know about. We build the brands and websites that make sure it does.

Strategy-led, design-obsessed, with a decade inside luxury travel learning what makes the best brands impossible to forget.

Start a project
Desert pool at dusk
A shoji-lit hotel room, the bed made low
A chef at the counter, seen through a lit doorway
A golden lattice façade lit at night

You’ve built something the
world should
know about. We
make the brands and
websites
that make sure it does.

Strategy‑led. Design‑obsessed. We spent over a decade inside luxury travel learning what makes the best brands impossible to forget.

Start a project
Green parasols around a pool, seen from above

Palmer Studio01

( Strategy, Brand Identity, Website, Film )

Odisi02

( Naming, Positioning, Brand Identity )

Zambala03

( Strategy, Brand Identity, Website )

A Luxury Hospitality Consulting hotel interior – hearth detail

Luxury Hospitality04
Consulting

( Strategy, Brand Identity, Website )

( 01 – 07 )

Above and beyond my wildest expectations.

“I knew the level of sophistication and elegance I wanted for Wagner Bespoke Travel, and Aura Studios knocked it out of the park. Their attention to detail, and eye for imagery, was excellent. I’ve already recommended them to others and think you would be remiss not to hire them.”

Eli WagnerAward-Winning Travel Advisor, Wagner Bespoke Travel

Nothing short of transformational for my business.

“Working with Chiara and her team at Aura Studios has been nothing short of transformational for my business. Having spent decades building my clientele and presence with great intention, I was cautious about whom I partnered with to further develop my brand. They have extraordinary experience in luxury, travel and crafting products for the HNWI audience.”

Christopher BellotFounder, One Bellot

Elegant, considered and effortless.

“Chiara and her team took real time to understand our business, audience and how we articulate what we do. Our digital experience now feels elegant, considered and effortless, especially in how it showcases our work. The response from our network has been brilliant.”

Liv BurgessLuxury Hospitality Consulting

A brand and website that actually feels like you.

“Chiara and her team completely understood what we wanted Zambala to feel like – luxurious, elevated and actually reflective of the experience and value of the villa. The new website has completely elevated the brand. If you want a team that can take what’s in your head and turn it into a brand and website that actually feels like you, I couldn’t recommend Aura Studios more.”

Zoe AndersonOwner, Villa Zambala

One of the most exciting parts of building my business.

“I feel extremely fortunate to have found Aura Studios for LMDM Retreats. They transformed not only how my brand looks, but how I feel about it. They turned what I considered a ‘necessary step’ into one of the most exciting and rewarding parts of building my business. Aura Studios didn’t just deliver a brand and a website – they gave me a renewed sense of pride, clarity, and excitement for my business. I can’t recommend them enough!”

Leonardo Mattai del MoroLMDM Retreats

A game changer and a truly worthwhile investment.

“Aura Studios was personally recommended to me. After the first conversation with Chiara, forging ahead really was a no-brainer. The real value here lies in building consistency in what you stand for and how you show up to your clients. They ask probing questions, actively listen, and challenge entrenched views.”

Mousumi DasFounder, The Start Up Ally

I have received glowing feedback!

“I feel extremely fortunate to have been introduced to Chiara. She was a dream to work with, always extremely responsive and accessible (even on a different time zone), she understood my vision quickly, and was creative in sharing great suggestions to improve my vision. The finished product is beautiful and extremely professional.”

Stephanie KohllBeyond Borders Travel

An amazing balance between listening and bringing their own expertise.

“Aura Studios are an extremely talented team who strike an amazing balance between listening to your ideas and bringing their own expertise and voice into the creative process to produce incredible results.”

Corey NussbaumFounder, Sevven Travel

Still “beyond” happy.

“The site doesn’t feel like most websites, which are built on a template. It’s custom, considered. There’s a quiet elegance to the design, the kind that simply feels like luxury, without having to define what luxury is. The name, the colors, the imagery, the tone of voice: all of it captured the essence of me.”

Kim GibsonFounder, Beyond by Kim

( In Short )

We came from the world we design for. Over a decade inside luxury travel, now a multi‑disciplinary team working closely with a handful of founders at a time.

— Chiara Colella, Founder & Creative Director

More about the studio
Chiara Colella on the studio sofa with her laptop, laughing

The Aura Method™

Five phases. One standard. The same path every time. Because extraordinary brands aren’t built by accident.

See where it takes you